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From left, Michael and Melanie Easton, and Don and Judy Easton inside Christian Books and Music in Victoria. (Photo: Lyle Stafford, timescolonist.com)
Money could never buy the excellent profile that The Victoria Times Colonist reporter Darron Kloster wrote about Christian Books and Music’s anchor store in Victoria, British Columbia.
Christian Book and Music, founded as a Bible reading room 72 years ago in downtown Victoria, has come a long way since selling the Good Book, some records and a few sheets of music.
The word of God now comes on coffee mugs, CDs, movies, cards, plush toys, pictures, pens and in books on all topics for every age.
There are bumper stickers: Keep the Faith But Not to Yourself
And T-shirts: Fishers of Men. You Catch ’em, God Cleans ’em.
Survival for one of Canada’s largest faith-based businesses still involves a lot of prayer, says second-generation owner Michael Easton, but it’s really about a diversified product line and shifting with the times.
Michael and Melanie Easton own Christian Books and Music, a sprawling 6,000-square-foot superstore with thousands of products, with Michael’s parents Don and Judy Easton, former school teachers who grew the business from a small downtown store in 1974.
With satellite stores in Duncan and Nanaimo, the company employs 11 staff in the Victoria store and 21 overall who are of eight different denominations.
Every store has something unique to offer, and this article noted that…
The Eastons also have a lease agreement with a business consortium of Ohio Amish for a state of the art engraver. The Amish supply a plethora of products where verses of the bible or personal messages are imprinted.
“We’re hoping it opens more doors,” says Melanie Easton, noting the personalized messages are proving popular gifts for marriages, graduations, baptisms and other major events.
Congratulations to the Eastons on many years of serving their community. Continue reading the entire article, along with a timeline of the business’ history by clicking here.
Image may be NSFW.
Clik here to view.
Image may be NSFW.Clik here to view.
